It's a common mistake to conflate growth with longevity.
When you’re considering new business ideas, building a digital platform sounds exciting and appealing. There are fewer overhead costs and virtually no limits on growth and expansion. Theoretically, your business can experience fast and consistent growth as long as you keep pushing sales and attracting customers.
In these instances, it can be easy to focus on growth and assume that a sustainable business model will simply come together as you go. The truth is that this mindset will lead you down the path of failure, and your brand likely won’t make it past its first year.
Did you know that 90% of startups fail because of self-destruction? Not competition. Not a lack of interest. Not even funding issues. They fail because they don't start with the correct end goal: sustainability.
(To be clear, sustainability in this context refers to the longevity of your brand, not your eco-friendliness or environmental impact.)
Complete Article at Entrepreneur India
