Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission — and the company’s vision for creating value through network effects — has also become the source of its biggest problems. As the company moved from connecting existing friends online to making new global connections (both examples of direct network effects) and now to connecting users to professional creators (indirect network effects), it has come under fire for everything from violating individual privacy to bullying small companies as a monopoly to radicalizing its users. Now, it is struggling to find solutions that don’t undercut its mission. The author calls this “the Facebook Trap.” To address the problems created by the platform — and by other social networks, too — it helps to clearly establish where the company should be held accountable. While it’s reasonable to push for changes in how Facebook’s recommendations work, it’s harder to decide how the platform should deal with organic connections, which would likely entail censoring users and blocking them from making connections that they want to make. Facebook isn’t the only company facing the conundrum of needing to undermine its own mission to minimize harm, and companies and governments will need to develop strategies for how to deal with this issue.
Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
― Facebook Mission Statement
Our mission is to connect every person in the world.
― Mark Zuckerberg, CEO and Co-Founder of Facebook
Depending on who you ask, Facebook’s biggest problem might be almost anything. Critics have argued that it’s violating individual privacy or bullying small companies as a monopoly, damaging teens’ mental health or inciting violent insurrections — the list of possibilities goes on (and on). But varied as these troubles may seem, they are actually all facets of one big, fundamental problem that is staring all of us — policymakers, general public, and Facebook’s own employees — right in the face.
Complete Article at HBR
