Going beyond the transaction is what keeps you in business. Only 4 percent of entrepreneurial ventures survive to see 10 years. I’m proud to be one of the exceptions, with 18 years behind me as a speaker, author and coach. Before starting out on my own, I spent years in hospitality, even working at Disney, so I have a deep appreciation for great customer service. My years as a solopreneur have only furthered my belief that relationships are the currency of professional success.
By turning introductions into opportunities and moments into memories, you can create clients for life.
Unforgettable experiences improve your brand story, increase customer retention and stimulate word-of-mouth marketing. I am convinced that this is the greatest time in history to level up your business, and I challenge you to think of your interactions as connect-the-dot experiences that confirm why someone should do business with you instead of the bland customer service encounter they might expect from one of your bigger, stronger competitors.
To understand how to truly love your customer and provide the ideal service experience for them, get to the bottom of three key questions.
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