Summary.
While colleges have continued to do a reasonably good job of preparing students with the cognitive skills they need to become successful professionals, employers have changed. Systems and processes that were once physical or manual are now digital and automated, and governed by sophisticated new business software or SaaS platforms that require dozens — if not hundreds — of hours of training in order to navigate them competently. To prepare students for a post-Covid future, colleges and universities need to double down on preparing them for digital jobs. But even teaching platform skills aren’t enough. Few employers are interested in hiring candidates who’ve just completed a training program, they’re looking for relevant work experience. The good news is that there are two promising models for colleges to go beyond the traditional career services function to provide students with relevant digital training and work experience.
When the world paused for Covid, there was a real sense of stasis or loss in higher education, as the remote experience failed utterly to replicate or replace the immersive on-campus experience. But while higher education paused, the rest of the world didn’t stop. In fact, digital transformation of the economy accelerated. Back in May of 2020, MIT’s David Autor referred to the pandemic as an “automation-forcing event,” an idea that’s proved prescient as companies double down on digital transformation in order to engage with all stakeholders — customers, suppliers, shareholders, lenders, and especially employees — remotely.
So as students returned to campus this fall and campus leaders tout a return to some kind of (masked) normalcy, it’s natural to want to throw frisbees around the quad and put all the digital, remote stuff behind us. Headlines about the hot labor market for college grads make it even more tempting. Unfortunately, given the digital transformation we’ve seen, this is the calm on campus before the storm. Colleges and universities must urgently figure out how to provide students with digital platform skills and get them essential relevant work experience. Institutions that do so will position themselves at the forefront of higher education in the post-pandemic era.