You don’t need a complicated marketing plan, selfie strategy, or growth hack to market yourself.
If you want people
to care about you and your work, double down on its quality, your commitment to
those who consume it, and your willingness to share your expertise with the
world.
Here are seven
simple ways to do that…
1. Make things and put them into the world.
Your work is your
greatest marketing tool. People may ignore
what you say, but they’ll pay attention to what you do. The more you make,
the higher its quality, and the more willing you are to share it with the
world, the more people will discover and spread the word about you.
2. Help people.
Be known for being
generous. Not only is it the
right thing to do, but it will get you noticed by the people you help and the
people they know. Selfish doesn’t
spread.
3. Over-Deliver
An adequate job
doesn’t get talked about. Nobody tells anybody
else about the person who did a “good enough” job on work they hired them to
do. To get noticed, you
must exceed expectations — not simply live up to them.
4. Respond to everyone who reaches out
You don’t have to
have an answer to every question you get asked and you don’t have to agree to
every request you receive. But you do to have
to respond to them.
5. Acknowledge everyone who mentions you
It’s amazing how
many people and companies want to better market themselves while they
simultaneously ignore their existing audience. Everyone is worth
your time when trying to grow your audience. I repeat: Everyone
is worth your time.
6. Share what you learn
That thing you
learned today? There are millions of people who haven’t learned it yet, but
would love to. When you share your
journey, it makes people want to come along for the ride.
7. Teach what you know
Your knowledge is an asset that
becomes infinitely more valuable when you share it. Teaching not only
attracts an appreciative crowd and creates opportunities, but it also unlocks a
deeper understanding of your subject matter for you in the process.
Source: CILIP: Library, Information and Knowledge
Professionals
