Know your value and optimize every action you take towards showcasing that value.
ou’ve probably heard the phrase “work smart not hard” so many times that seeing it written down almost sends you off into a slumber. Yet working hard may not get you noticed the way differentiating yourself does. When it comes to business leadership, some people believe that it all comes down to productivity and efficiency. And while these things certainly play a role, there’s also something to be said for the power of knowing your value and optimizing every action you take towards showcasing that value.
So, how can you differentiate yourself from everyone else?
It’s okay if you can’t answer that question right now. Here are a few ways to identify your “selling points” and leverage them effectively.
Find your selling point
Some people don’t like it when workers are treated as commodities by companies, but in this case, it makes for a great metaphor. When a startup founder launches their business, one of their key considerations is the unique selling point of their product or service — the thing that makes it different from the competition.
Likewise, if you want to differentiate yourself and tap into your true worth, you need to know your “selling point.”
What can you do better than everyone else at your workplace, or even among your friends and family? Examples include:
- People skills
- Knowledge of software
- Logic
- Experience working for respected companies
Your selling point doesn’t necessarily have to be something that’s directly related to your work. Being funny might not make you a better leader, but it could certainly make it easier for you to network. Being a math whizz doesn’t have an obvious link to a job as a human resources director, but maybe it could help you add a component of data analysis to what you do.
You can get creative, but just make sure that your selling point isn’t that you’re cheaper than everyone else.
Complete Article at Entrepreneur India
