Contrary to popular belief, pitching yourself directly to employers can give you an advantage over other applicants. Here’s how to do it:
1) Get your timing right.
You should plan to pitch yourself to the employers you want to work for as early as possible in your job search, regardless of whether there are current openings that align with your skillset. More specifically, if you’re applying to internship programs that require you to be in school, it’s important to start applying months in advance. Otherwise, you might miss out on your window of opportunity.
Pro tip
If you’re a college student who is looking to have a full-time job lined up, start reaching out to employers at least 12 months before graduation.
2) Identify key players at the company (or the hiring manager’s boss).
Once have chosen a place you want to pitch yourself to, don’t just shoot out an email. First, do your research. Narrow down a specific team within the company that you would like to be a part of. Key players have the power to connect you, and if they do, you’re much more likely to get a response than if you were to reach out cold.
Once you find a contact you want to reach out to, it’s time to request an informational interview. Message your key player, either on LinkedIn or through their work email.
3) Nail your informational interview.
Now that you’ve landed an informational interview, make sure to do some research on the person you have reached out to. You’ll get the most out of these connections if you build relationships around shared values, and it will be much easier to carry a conversation if you and the other person are discussing topics you’re both passionate about.
Pro tip
Another option is to reach out to a junior member of the team on LinkedIn, express your interest in their work, and ask if they’d be willing to speak with you. After forming a relationship, you can then ask your new contact to connect you to their manager. This person can also give you tips around how to best communicate with the manager.
4) Connect with the hiring manager.
Hopefully, by this point, you’ve secured the hiring manager’s contact information or been introduced formally by a key player at their company.
Now it’s time to send your first email. In this message you have a few goals: Introduce yourself, express interest in their company, explain the value you can bring to their team, and request a meeting. While it should be clear that you are interested in a job at their company, don’t ask for a job offer in your initial email.
Pro tip
In general, the higher up the recipient is on the corporate ladder, the less time they’ll have to read your email, and the shorter your email, the better.
5) Follow up (if necessary).
Once you’ve sent your first email, be patient! It’s okay to follow up, but don’t overdo it, as you might risk annoying the manager. Wait at least a week before reaching out again, and when you do, keep it short
Pro tip
If you still haven’t heard back after multiple emails, try adding the hiring manager on LinkedIn. A LinkedIn notification might be the reminder that prompts someone to finally respond to your emails.
6) Sell yourself.
If the manager accepts your invitation to meet, congratulations! You’ve basically landed an informal job interview, and you should treat it as such.
This first meeting, like any job interview, needs to be a two-way conversation, not just an opportunity for you to list your accomplishments, so show up prepared with questions to ask them. I recommend starting with questions about the company’s business needs, their priorities, and the direction their team is heading in.
7) Don’t be put off by a “no.”
Rejection is unavoidable, but don’t mistake it for failure. Sometimes, “no” really means “not now.”
Pro tip
If your ideal role doesn’t exist, pitch a new role. Don’t underestimate the power of having internal allies who can advocate for you.
Last piece of advice…
When you are on the job hunt, it doesn’t hurt to set up job alert emails or to apply for job openings you find online. However, proactively reaching out to hiring managers will give you more advantages over the other applicants. Once you’ve built these relationships with employers and people who can influence hiring decisions, you’ll be more likely to receive notice about upcoming openings before they are posted online, and you’ll have access to more insider information that can help you strengthen your candidacy.
Complete article at HBR